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1.
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KEY Account Management : The definitive Guide by
  • McDONALD, Malcolm
Edition: 2nd edi
Material type: Text Text
Language: en
Publication details: Oxford Butterworth-Heinemann 2007
Availability: Items available for reference: Main Library, Eastern University, Sri Lanka: Not for loan (1)Call number: 658.1511.

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2.
Market segmentation by
  • MCDONALD, Malcolm
Material type: Text Text
Language: en
Publication details: London. Macmillan Press Ltd. 1995
Availability: Items available for reference: Main Library, Eastern University, Sri Lanka: Not for loan (1)Call number: 658.83.

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3.
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Key Customers by
  • MCDONALD, Malcolm
Material type: Text Text
Language: en
Publication details: Oxford. Butterworth/Heinemann 2001
Availability: Items available for reference: Main Library, Eastern University, Sri Lanka: Not for loan (1)Call number: 658.812.

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4.
Marketing: A Complex Guide. by
  • Mcdonald, Malcolm
Material type: Text Text
Language: en
Publication details: New Delhi Palgrave Mc Millian. 2003
Availability: Items available for reference: Main Library, Eastern University, Sri Lanka: Not for loan (1)Call number: 658.8.

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