Marketing; (Record no. 92572)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260805121102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260805b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0 7295 1265 7 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Henry Assael |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing; |
| Remainder of title (Sub-title) | Principles & Strategy/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Sydney; |
| Name of publisher | Harcourt Brace & Company, |
| Year of publication | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (Pages) | xxii, 834p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library, Eastern University, Sri Lanka | Main Library, Eastern University, Sri Lanka | Lending Section | 04/05/2026 | Donation | 658.802 | 93599 | 05/08/2026 | 05/08/2026 | Lending Book |