Advertising Communications & Promotion Management/ (Record no. 92564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260805111833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260805b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-07-053943-x |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | John R.Rossiter |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Communications & Promotion Management/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 02nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston; |
| Name of publisher | Irwin McGraw Hill, |
| Year of publication | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (Pages) | xvi, 640p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library, Eastern University, Sri Lanka | Main Library, Eastern University, Sri Lanka | Lending Section | 27/04/2026 | Donation | 659.1 | 93391 | 05/08/2026 | 05/08/2026 | Lending Book |