Brand Babble : (Record no. 92391)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00473nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260722102318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260722b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0538727144 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Schultz Don E. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Heidi F. Schultz |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Babble : |
| Remainder of title (Sub-title) | Sense and Nonsense about Branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia : |
| Name of publisher | Thomson , |
| Year of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (Pages) | 156p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession Number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library, Eastern University, Sri Lanka | Main Library, Eastern University, Sri Lanka | Lending Section | 24/04/2026 | Donation | 658.827 | 93325 | 22/07/2026 | 22/07/2026 | Book |