Direct hit: (Record no. 92113)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00410nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260511112723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260511b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0 333 63152 1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | sin |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Merlin Stone |
| 245 ## - TITLE STATEMENT | |
| Title | Direct hit: |
| Remainder of title (Sub-title) | winning direct marketing compaigns/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi; |
| Name of publisher | Macmillan India Ltd, |
| Year of publication | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (Pages) | iv, 316p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Accession Number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Permanent Collection | Main Library, Eastern University, Sri Lanka | Main Library, Eastern University, Sri Lanka | Permanent Reference Section | 17/03/2026 | 658.8 | 93060 | 11/05/2026 | 11/05/2026 | Permanent Reference Book |