Marketing 4.0/ (Record no. 90916)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211207110509.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211207b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-119-34120-8 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | en. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7829 |
| Personal name | Kotler, Philip.et.al |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 4.0/ |
| Remainder of title | Moving from traditional to digital |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey, |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 184p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 7830 |
| Topical term or geographic name entry element | Fundamental Trends Shaping Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 7831 |
| Topical term or geographic name entry element | Engagement Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Permanent Reference Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library, Eastern University, Sri Lanka | Main Library, Eastern University, Sri Lanka | Permanent Reference Section | 07/12/2021 | 658.8 | 91243 | 07/12/2021 | 07/12/2021 | Permanent Reference Book | |||||
| Dewey Decimal Classification | Main Library, Eastern University, Sri Lanka | Main Library, Eastern University, Sri Lanka | Scheduled Reference Section | 07/12/2021 | 658.8 | 91244 | 07/12/2021 | 07/12/2021 | Scheduled Reference Book |