Consumer Behaviour and Advertising Managament (Record no. 73430)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00389nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180613s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 812241947x |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | en |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KHAN, Matin. |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behaviour and Advertising Managament |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | New Age Internatinational Ltd |
| Date of publication, distribution, etc. | .Pub., 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 374p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Scheduled Reference Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library, Eastern University, Sri Lanka | Main Library, Eastern University, Sri Lanka | Scheduled Reference Section | 13/06/2018 | 658.8342 | 80844 | 13/06/2018 | 13/06/2018 | Scheduled Reference Book |