Strategic Brand Management
KELLER, Kevin Lane.
Strategic Brand Management - 2nd ed. - New Delhi Prentice-Hall of India Privat e Limited. 2003 - xxvii, 788
978-8120323092
658.827
Strategic Brand Management - 2nd ed. - New Delhi Prentice-Hall of India Privat e Limited. 2003 - xxvii, 788
978-8120323092
658.827