Advertising and Promotion : An Integrated Marketing Communications Perspective
BELCH. George. E.
Advertising and Promotion : An Integrated Marketing Communications Perspective - 5th Ed - Neew Delhi McGraw Hill 2001 - xx, 855p.
0-07-231445-1
659.1
Advertising and Promotion : An Integrated Marketing Communications Perspective - 5th Ed - Neew Delhi McGraw Hill 2001 - xx, 855p.
0-07-231445-1
659.1