000			00351nam a2200145Ia 4500
008			180611s9999||||xx |||||||||||||| ||und||
020			_a0-03-016622-5
041			_aen
082			_a658.802
100			_aASSAEL, Hentry.
245		0	_aMarketing principals &strategy
260			_aLondon _bThe Dryden Press _c1990
300			_axxvii, 739
942			_cLL
999			_c9752 _d9752