000 00399nam a2200145Ia 4500
008 180613s9999||||xx |||||||||||||| ||und||
020 _a23231505
041 _aen
082 _a658.802
100 _aCOHEN, William A
245 4 _aThe practice of marketing Management : analysis, planning & implementation
260 _aNew york.
_bMamanicllan pub. co
_c1988
300 _axix, 695 p
942 _cSR
999 _c83026
_d83026