000 00404nam a2200145Ia 4500
008 180611s9999||||xx |||||||||||||| ||und||
020 _a0-02-323150-5
041 _aen
082 _a658.802
100 _aCOHEN , William. A.
245 4 _aThe practice of marketing Management : analysis, planning & implementation
260 _aNew york
_bMamanicllan pub. co
_c1988
300 _axix. 695p.
942 _cLL
999 _c6724
_d6724