000 00425nam a2200157Ia 4500
008 180612s9999||||xx |||||||||||||| ||und||
020 _a0-07-058194-0
041 _aen
082 _a659.1
100 _aBELCH, YEORGE E
245 0 _aAdvertising and furomation : an integratie marketing communication prespective
250 _a6th ed
260 _aNew Delhi
_bYata Mc Graw Hill
_c2004
300 _axxvi,778p
942 _cPR
999 _c63387
_d63387