000 00338nam a2200145Ia 4500
008 180612s9999||||xx |||||||||||||| ||und||
020 _a0-333-98789-6
041 _aen
082 _a658.8
100 _aLANCASTER, Geoff
245 0 _aMarketing.
260 _aNew Delhi
_bPalgrave Maemillan.
_c2004
300 _aXII, 434p.
942 _cPR
999 _c62719
_d62719