000 00368nam a2200157Ia 4500
008 180611s9999||||xx |||||||||||||| ||und||
020 _a0-03-021113-1
041 _aen
082 _a659.1
100 _aSHIMP, Terence.A
245 0 _aAdvertising Promotion
250 _a5th ed
260 _aNew York
_bThe Dryden Press
_c2000
300 _axxix, 674p
942 _cLL
999 _c27638
_d27638