000 00415nam a2200145Ia 4500
008 180611s9999||||xx |||||||||||||| ||und||
020 _a81-203-2156-1
041 _aen
082 _a659.1
100 _aCLOW , Kennethe , Donald baaek
245 0 _aIntegrated advertising , promotion and marketing communications
260 _bNew delhi : Prentice - hall o
_cf india pri2002
300 _a(xxvi) , 6
942 _cLL
999 _c22840
_d22840