| 000 | 00422nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 180611s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0-07-231445-1 | ||
| 041 | _aen | ||
| 082 | _a659.1 | ||
| 100 | _aBELCH. George. E. | ||
| 245 | 0 | _aAdvertising and Promotion : An Integrated Marketing Communications Perspective | |
| 250 | _a5th Ed | ||
| 260 |
_aNeew Delhi _bMcGraw Hill _c2001 |
||
| 300 | _axx, 855p. | ||
| 942 | _cLL | ||
| 999 |
_c21798 _d21798 |
||