TY  - BOOK
AU  - Prahalad C.K.
TI  - The Future of Competition: Co Creating Unique Value with Customers 
SN  - 1578519535
U1  - 658.4 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press , 
KW  - Customer Relations
KW  - Competition
ER  -