E.Jerome McCarthy <br/><br/>
Basic Marketing A Managerial Approach/ 

 - Australia;  Irwin Inc,  1994 
 - 718p. 
<br/><br/><label>ISBN: </label>0 256 14315 3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>managerial approach
<br/><br/><label>Dewey Class. No.: </label>658.8