William J.Stanton <br/><br/>
Fundamentals of Marketing/ 

 - 03rd 
 - Australia;  McGraw Hill Inc,   1994 
 - xi, 771p. 
<br/><br/><label>ISBN: </label>0-07-470117-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8