John E.G.Bateson <br/><br/>
Managing Services Marketing:  Text and Readings/ 

 - Toronto;  The Dryden Press,  1999 
 - xxvi, 471p. 
<br/><br/><label>ISBN: </label>0-03-022519-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8