Kotler, Philip.et.al <br/><br/>
Marketing Management:  An Asia Perspective/ 

 - 06th 
 - Singapore;  Pearson Education South Asia Pte Ltd,  2012 
 - xvii, 874p. 
<br/><br/><label>ISBN: </label>978-981-06-8797-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8