Henry Assael <br/><br/>
Marketing;  Principles & Strategy/ 

 - Sydney;  Harcourt Brace & Company,  1995 
 - xxii, 834p. 
<br/><br/><label>ISBN: </label>0 7295 1265 7 
<br/><br/><label>Dewey Class. No.: </label>658.802