John R.Rossiter <br/><br/>
Advertising Communications & Promotion Management/ 

 - 02nd 
 - Boston;  Irwin McGraw Hill,   1996 
 - xvi, 640p. 
<br/><br/><label>ISBN: </label>0-07-053943-x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management .
<br/><br/><label>Dewey Class. No.: </label>659.1