Kotler Armstrong <br/><br/>
Principles of Marketing/ 

 - 10th 
 - New Jersey;  Pearson Education Inc,  2004 
 - xxix, 661p. 
<br/><br/><label>ISBN: </label>0-13-121276-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8