TY  - BOOK
AU  - Schultz Don E.
AU  - Heidi F. Schultz 
TI  - Brand Babble : : Sense and Nonsense about Branding 
SN  - 0538727144
U1  - 658.827 
PY  - 2004///
CY  - Australia
PB  - Thomson , 
KW  - Branding
ER  -