Schultz Don E. Heidi F. Schultz  <br/><br/>
Brand Babble :   Sense and Nonsense about Branding  

 - Australia :  Thomson ,   2004. 
 - 156p. 
<br/><br/><label>ISBN: </label>0538727144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding 
<br/><br/><label>Dewey Class. No.: </label>658.827