Arens , William F Michael F. Weigold  <br/><br/>
Contemporary  Advertising  

 - 11th ed  
 - New York :  Mc Graw Hill ,  2008. 
 - xl, 712p. 
<br/><br/><label>ISBN: </label>9780073529912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1