TY  - BOOK
AU  - Greenland 
AU  - Galloway 
TI  - Strategic Communication: Cases in Marketing Public Relations Advertising and Media 
SN  - 9781442555495
U1  - 658.8 
PY  - 2012///
CY  - Australia
PB  - Pearson, 
KW  - Marketing
KW  - Public Relations
KW  - Mass Media
ER  -