TY  - BOOK
AU  - Kotler, Philip.et.al
TI  - Marketing 4.0/ : Moving from traditional to digital
SN  - 978-1-119-34120-8
PY  - 2017///
CY  - New Jersey
PB  - John Wiley & Sons, Inc, 
KW  - Fundamental Trends Shaping Marketing
KW  - Engagement Marketing
ER  -