Kotler, Philip.et.al <br/><br/>
Marketing 4.0/   Moving from traditional to digital 

 - New Jersey,  John Wiley & Sons, Inc,   2017. 
 - xix, 184p. 
<br/><br/><label>ISBN: </label>978-1-119-34120-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fundamental Trends Shaping Marketing<br/>Engagement Marketing