Kevin Lane Keller  M>G. Parameswaran <br/><br/>
Strategic Brand Management 

 - 3rd 
 - India  Pearson  2011 
 - xxii, 695p. index 
<br/><br/><label>ISBN: </label>9788131756898 
<br/><br/><label>Dewey Class. No.: </label>658.827