TY  - BOOK
AU  - Kevin Lane Keller
ED  - M.G.Parameswaran & Isaac Jacob
TI  - Strategic Brand Management
SN  - 9788131756898
U1  - 658.827 
PY  - 2013///
CY  - Delhi
PB  - Pearson
KW  - Opening Perspectives
KW  - Measuring and Interpreting Brand Performance
KW  - Closing Perspectives
ER  -