Kevin Lane Keller <br/><br/>
Strategic Brand Management 

 - 3rd ed. 
 - Delhi  Pearson  2013 
 - xxiii,695p. 
<br/><br/><label>ISBN: </label>9788131756898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Opening Perspectives<br/>Measuring and Interpreting Brand Performance<br/>Closing Perspectives
<br/><br/><label>Dewey Class. No.: </label>658.827