TY  - BOOK
AU  - Sarin Sharad
TI  - Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation
SN  - 9788132105220
U1  - 658.827 
PY  - 2010///
CY  - New Delhi
PB  - SAGE Publications Ltd
KW  - Creating Corporate Brands
KW  - Brand Communications
KW  - The Future Challenges
ER  -