TY  - BOOK
AU  - Roger A.Kerin
ED  - Steven W.Hartley & William Rudelius 
TI  - Marketing : The Core
SN  - 9780078028922
U1  - 658.8 
PY  - 2013///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
KW  - Marketing Leadership Management
KW  - Leadership Management
ER  -