Roger A.Kerin <br/><br/>
Marketing : The Core 

 - New York  McGraw Hill  2013 
 - xIvii, 207p. 
<br/><br/><label>ISBN: </label>9780078028922 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8