WILSON, Richard M.S <br/><br/>
Strategic Marketing Management : Planning Implementation 

 - 2 nd 
 - New Delhi  Viva Books Private Limited  2001 
 - xx, 827p. 
<br/><br/><label>ISBN: </label>81-7649-070-9 
<br/><br/><label>Dewey Class. No.: </label>658.8