AAKER, David A. <br/><br/>
Strategic market Management. 

 - 10th edi. 
 - Hoboken.  Wiley.  2014 
 - ix, 326p. 
<br/><br/><label>ISBN: </label>9781118582862 
<br/><br/><label>Dewey Class. No.: </label>658.8