KELLER, Kevin Lane. <br/><br/>
Strategic Brand Management 

 - 2nd ed. 
 - New Delhi  Prentice-Hall of India Privat  e Limited. 2003 
 - xxvii, 788 
<br/><br/><label>ISBN: </label>978-8120323092 
<br/><br/><label>Dewey Class. No.: </label>658.827