FEARON, Robert. <br/><br/>
Advertising that works- how to create a winning advertising program for your Com 

 - USA.  Probus Pub Co., US  1991 
 - viii,206p. 
<br/><br/><label>ISBN: </label>1-55738-169-0 
<br/><br/><label>Dewey Class. No.: </label>659.111