KOTLER, Philp. <br/><br/>
Marketing Management. 

 - 12th edi. 
 - New Delhi.  Pearson Education, Inc.  2006 
 - xxxix, 672 
<br/><br/><label>ISBN: </label>81 7758 690 4 
<br/><br/><label>Dewey Class. No.: </label>658.8