GILBERT A.CHURCHILL,JR & J.Paul peter <br/><br/>
Marketing creating value for customers 

 - 2nd ed 
 - Boston  McGraww hill com. ltd.  1998 
 - 630p 
<br/><br/><label>ISBN: </label>0-07-236922-1 
<br/><br/><label>Dewey Class. No.: </label>658.8