EVANS, Joel R. <br/><br/>
Marketing 

 - 3rd ed. 
 - Newyork.  Macmillan pub.  1985 
 - xxiv, I-27 
<br/><br/><label>ISBN: </label>0-02-334410-5 
<br/><br/><label>Dewey Class. No.: </label>658.8