KEEGAN, Warren J. <br/><br/>
Global Marketing management 

 - 7 th ed. 
 - New Delhi  Prentice - Hall of India.  2002 
 - xviii, 617 
<br/><br/><label>ISBN: </label>81-203-2066-2 
<br/><br/><label>Dewey Class. No.: </label>658.848