LOUDON,David L. Albert J.della bitta <br/><br/>
Consumer behavior:concepts and applications 

 - 4th 
 -  New delhi: tata mc graw-hill  1993 
 - 9xxiii0, 7 
<br/><br/><label>ISBN: </label>0-07-047381-1 
<br/><br/><label>Dewey Class. No.: </label>658.8342