PETER, J.PAUL <br/><br/>
Consumer Behavior and Marketing Strategy 

 - 7th Edi 
 - New Delhi  Tata Mc Graw hill Co.Ltd  2005 
 - XVI,580 pa 
<br/><br/><label>ISBN: </label>0-07-060158-5 
<br/><br/><label>Dewey Class. No.: </label>658.834 2