LOUDON,David. L. Della Bitta,Albert. J. <br/><br/>
Consumer Behavior 

 - 4th Ed 
 - New delhi  Tata Mc Graw-hill  1993 
 - xxiii, 788 
<br/><br/><label>ISBN: </label>0-07-047381 
<br/><br/><label>Dewey Class. No.: </label>658.8342