EVANS, J.R. <br/><br/>
Marketing 

 - 4th ed 
 - New York  Macmillan Pub Co  1990 
 - xxvii, 779 
<br/><br/><label>ISBN: </label>0-02-334401-6 
<br/><br/><label>Dewey Class. No.: </label>658.8