KEEGAN, Warren J. <br/><br/>
AdvanGlobal marketing management 

 - 7th ed. 
 - India.  Pearson-prentice hall.  2002 
 - 643p. 
<br/><br/><label>ISBN: </label>8177580086 
<br/><br/><label>Dewey Class. No.: </label>658.848